SEO for Small Business Websites
Small businesses need websites that provide desired traffic to their site. The key word here is "desired." There are services out there that guarantee an increase in "traffic" to your site. And it is not always the kind of traffic you want.
Your website is designed to reach a target audience. You want to get traffic to you site, but it needs to be the right traffic. That traffic needs to meet the goals of your website. Those goals can range from generating sales for your business to providing information to a group of people. To meet these goals websites need to determine what phrases to target. From there they make content modifications and track their progress. They repeat this process until they get their desired results.