Our process begins by setting realistic targets. We will let you know when your are setting your goals to high and when you are setting them too low. If you have a constrained budget and you target a phrase that is being pursued by competitors devoting significant resources to getting those ranks, then we will let you know that the effort is probably futile. At that point we will help you come up with phrases to target that will get the desired traffic to your website. Time, effort and price vary with the number of phrases we target and how hard your competition is trying to gain those ranks.
Once you have set target phrases, we will monitor their rankings. Change is a constant with the search engines. As your competitors make changes to their site and as you make changes to your site, the algorithms go through their complicated calculations that determine a new order for the position of your websites in the rankings. Regular search engine rank reports let you know if you are staying ahead of your competitors.
If you are selling jewelry out of a small store then don’t waste your time competing for a top ten position when someone types in “diamonds” as their search term. When you do that you are competing with Zales, Debeer’s, Kay Jewelers and other large firms that have a full time staff working on their sites. They are making changes every day to multiple sites. They are paying an in-house staff of several people to manage their website.
If you have limited resources then you can't compete with these firms for generic searches. So try to reach your target market a different way. Use more focused search phrases.
We analyze your competing websites and we modify your target phrases so you get the most benefit for your investment in search engine management.